JC Jeans Company
Erika Linder become the face for both JC's male and female collection. The campaign was carried out in print, using ads and outdoor, and Erika’s transformation was filmed and broadcasted in cinemas and online. Soon the campaign was spread all across Sweden through features in every major newspaper, magazine, radio show and TV network. But it didn’t stay with in the Swedish borders for long, it got celebrated all around the globe. I was working on the in-store campaign, ads in newspapers and magazines, online campaign, outdoor campaign and a press kit. Art directed by Eleonore Säll and Linnéa Aarflot. Photo by Fredrik Etoall.